TAG Heuer Monaco: the story

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TAG Heuer it is an important and epic name known all over the world. It is the signature with which the connoisseur recognizes at first glance a good luxury watch built by a house that has its roots in 1860.

The patent for the first Heuer chronograph dates from 1882 and all the collections of TAG Heuer Monaco watches they have made a name for themselves in the market by providing reliability, style and resistance as distinctive features.

Just think that in 1887 Edouard Heuer, founder of the company, he patented the oscillating pinion still used today by watchmakers for mechanical chronographs.

Since the dawn of production

In the early 1900s, another arrives Heuer patent known as travel time. With it, the first car dashboard chronograph designed for use on vehicles and aircraft is created and presented to the world.

It was characterized by two large spheres intended to indicate the time of day, reminiscent of the operation of the traditional clock. It was also equipped with a button with which the user could manage the start, stop and reset functions to measure the journey time.

the Heuer wristwatches arrive a little later, in 1914, when a model similar to pocket chronographs is presented, adapted to be worn on the arm. The first is the Micrograph, the precision chronograph which was succeeded by the Semikrograph.

The fabulous fifties

then the Autavia has arrived, the on-board chronographs used for cars and airplanes which, with the Hervue, have made a name for themselves above all in the field of aviation. The most interesting line of the time, in the midst of the war, was that of the Flieger with two counters and clip-on cylinder heads for the pilots of the German air forces.

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Beginning in the 1950s, Heuers were primarily worn by professional pilots so much so that the company has positioned itself among the largest and most reliable in the automotive world, which is also experiencing rapid development.

Among the special versions of these years there are those with the logos of teams and sponsors such as Indianapolis Motor Speedway, Shelby, Copra and Champion Candles. Additionally, in the 1960s, Heuer became the first Swiss watchmaker to send one into space. It was pilot John Glenn who wore a Heuer aboard the Mercury Atlas 6.

Technologies and historical testimonies

The overwhelming majority of Heuer chronographs, in particular those powered by the Caliber 11, have always been used during car races and worn on the wrist of drivers, but not only. The most popular Heuer watch is the one worn by Steve McQueen in the movie Le Mans (1971), a Monaco Bleue.

Even the Swiss Formula 1 driver, Joe Sifferthe wore a white Autavia with black speedometers that is still loved and appreciated today.

TAG Heuer

From the eighties, then, the acronym TAG comes to the name of the Swiss family. That means Avant Garde Techniques acquired by Heuer with whom he continued his path of excellence.

In fact, nowadays it is known for its high-quality technologies as well as its intriguing, luxurious and very elegant aesthetics for all tastes. These are the ingredients that have helped the family win prestigious awards such as the IF Product Design Award for its own Monaco Chronograph for Caliber 360LS. The award was presented in the Lifestyle category at the International Forum of Design GmbH in Hannover, Germany.

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