Missoni it changes structure in the creative sense and announces that it will be Philippe Grazioli take over the management of the men’s and women’s collections of the brand created 69 years ago by Rosita and Ottavio Missoni.
SEE ALSO: Salvatore Ferragamo: Maximilian Davis new creative director
“In agreement with the Family and the Fsi Fund, we have appointed Filippo Grazioli as Missoni’s new creative director for the Men’s and Women’s Collections. Young designer but with 18 years of experience in prestigious fashion houses, Grazioli joined our team to sublimate the identity of Missoni in the world of luxury and consolidate the path of modernity undertaken. He is humble but determined and above all aware that beyond the ritual proclamations what counts is knowing how to do his job with competence, seriousness and passion, giving life to creativity within a business project. He succeeds Alberto Caliri, a historic figure in the House, long-time right-hand man to Angela Missoni and successful designer of the last two collections.
Alberto Caliri will direct the Home Collection, under the creative supervision of Rosita Missoni. Thanks to these two new appointments, the company, which has already reinforced the management, is consolidating the foundations of its future structure. The objective is to enhance the “Total Living” of the brand which enjoys great international renown, thanks to the culture and artistic vocation of this family business which has been able to build a history with a unique and distinctive style. Our best wishes for a good job go to Alberto Caliri and Filippo Grazioli in the awareness that Missoni is already building a very prestigious community in the world of luxury, while always maintaining great sensitivity towards virtuous and positive behavior “. – Livio Proli, CEO of Missoni
New Artistic Director of Men’s and Women’s Collections and lifestyle image supervisor, Philippe Graziolideclares: “I am honored to be part of the Missoni world: a brand that has made the history of Italian style and which has maintained considerable integrity in almost seven decades of life. I am grateful for the opportunity given to me, and for the possibility of shaping my experience into a new vision that maintains the joy, the freshness, the sense of color and the positivity that are the essence of Missoni”.
Alberto Caliri, Head of Missoni Home Collection comments: “My journey at Missoni continues, moving from sweaters and dresses to home and lifestyle, two worlds based on beauty, where color and material merge. With Missoni Home, I will be able to continue to fully express my passion for architecture, art and design. I am happy with my new mission. After fifteen years alongside Angela Missoni and after two seasons in which I had the opportunity to express my point of view trying to give a modern and light interpretation of the Missoni woman, I enthusiastically face the new challenge that will allow me to accomplish one of my always desire: to work in close collaboration with Rosita Missoni, a special woman for whom I have always had enormous admiration”.