Chiara Ferragni new jewelry collection

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Chiara Ferragni from fashion influencer the most famous Italian in the world and undisputed Trend-Setter in fashion in recent years has become unavoidable digital business woman and designer, transforming his blog “The blonde salad” in a real business.

Her passion for fashion and her impeccable taste have earned her thousands of followers on Instagram and numerous collaborations with famous brands.

But in all her outfits, whether lively or minimal, jewelry, her favorite and ubiquitous accessories, stand out.

Whether rare pieces from major jewelry houses such as Bulgarians Where cartieror more trendy super low cost models, among earrings, bracelets, layered necklaces and important rings, there is no look in which they take second place, unsurprisingly in 2017, she has was chosen as a testimony by Swarovski.

It is therefore not a surprise when in the fall of 2021, after announcing his own line of accessories, he launched his own collection of jewelry and watches, expanding the product range of his brand.

The first line of jewelry is produced and distributed by Morellato Group for a worldwide licensing deal and within months it has already seen several sold out.

Chiara Ferragni Brand the new lines between dream and compactness


This first collection focuses on the classic and glamorous style and reflects the style of the influencer, strong and decisive but at the same time romantic.

They seduce with their modern, fresh and refined style.

The pieces in the collection have been carefully designed, plated in 18k gold or 925 silver. Thanks to the antioxidant and nickel-free treatment, they are hypoallergenic and suitable for even the most delicate skin.

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The range of jewelry is mainly divided into two lines.

in line Authoritative chain we find big chains with maxi volumes and characterized by a closure on which the logo stands out resembling eyes of its brand, and which can be found in each of the jewels in the collection.

shiny chain

In more minimalist versions with gold and silver colors. Or in the most luxurious ones which alternate brilliant inserts with a pavé setting or with a large diamond in the center.

in line diamond heart Cut-hearted romantic sparkles appear that convey dreamy and fairytale atmospheres. This is thanks to the zircons also available in other colors, such as pink, blue and green in addition to the more classic white. Among these stand out the silver choker, the tennis necklaces with matching bracelets and rings first love that shine everywhere you look. While for the summer 2022 season in the naughty line love parade bright colors emerge for more sporty and sparkling looks, but in which the light is not lacking to shine wherever you are with coordinated hoop earrings and bracelet.


The collection is completed by watchesversatile and perfect for day and night looks.

in the steel, gold and rose gold versions, with a leather strap for a more classic touch or with elegant fur inserts. Also in this case, shiny details with the cobblestone setting are inevitable.

Where to buy them and how to wear them

You fell in love with this Chiara Ferragni collection and can’t wait to wear them? Here are some tips on where to buy them and how to show them off to best express your personality.

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From brick-and-mortar retail stores to online stores for the younger and more tech-savvy generations, watches and jewelry are available in the jewelers where Morellato is present, on the digital entrepreneur’s e-commerce and in that of Bluespirit.

They are very versatile accessories that can be worn with a mix & match of shapes, colors and materials for a casual look or in a more essential form during glamorous events. Ferragni’s style offers a clever mix of many elements. Many jewels in her collection are already coordinated, but to leave you speechless, mix, add and dare.

The hoops in her collection go perfectly with the geometric pendants from her sister’s brand, Studio Valentina Ferragni and simple piercings.

When it comes to necklaces and bracelets, it all depends on the outfit, to find the right mix in a balance between luxury and elegance.

For a total black dress, the watchword is to go big, with heavy gold accessories. As in the look that Chiara chose for the red carpet of the Met Gala. Stand-alone crew neck or with light chains for a more formal and refined look to combine with short and light dresses. Casual top and jeans accompanied by a mix of precious bracelets to combine with colored beads and scooby doo. Whatever the occasion or style, this collection will add a touch of elegance and personality that will not go unnoticed.

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